I returned from a short weekend (1 night visit, sleeping on a bed!) in YOSE a couple weeks ago and composed a long diatribe about the prices, Aramark, etc. I read it, decided it wasn't helpful and was not terribly interesting or appropriate for this site so deleted it before posting.
Just read a few posts with references/comments about prices this year, so I'll just post a couple of observations without adding any editorial:
Price of one 10 oz package of Jet-Puffed marshmallows (standard size) in Crane Flat general store: $5.49; price in local Safeway (not on sale): $1.29
Price of one gallon regular grade gas: $3.89; price at Claim Jumper station in BOF: $2.89; price in Modesto: $2.49.
While I expect prices to be higher in YOSE and surrounding areas trading on the seasonal visitors for a living (without discussion of the merit/purpose/fairness of it) it was never enough of a difference before that I was shocked. The only reason I noticed the marshmallows was because I was waiting in a line about 25 people long to pay for a cup of coffee and was well down the aisles with merchandise on the shelves, and my eyes just happened to wander to the price tag.
I am wondering if there is any restriction or oversight at all on the concessionaire about pricing, or if it is whatever the market will bear.