May 31, 2013, 10:39 p.m. ET
.
It Ain't Rocket Science, but Sock-Making Comes Close
The Best of Them Cost $25, Last Forever and Don't Smell Like Feet
NORTHFIELD, Vt.—Designing the world's best sock takes more than just sweat.
Just ask Ric Cabot, a third-generation mill owner from here, who says he is out to sew "the world's most uncompromising outdoor performance sock." His Darn Tough Vermont line, a merino wool item, has 1,441 stitches per square inch, which he believes to be a record. The result, he says, is unique form-fitting softness.
"It's what I call the math of the sock," Mr. Cabot adds. "Before me, nobody was talking about stitches per inch."
Darn Tough socks can withstand 30,000 "rubs" from a machine—seven times more than the next-best brand, and will hold up for life, he says. He tests his claims by wearing Darn Toughs for three weeks at a time without a single wash, simulating the beating a pair can take from potential fungus buildup or the unrelenting sweat of a long hike.
He does have competitors.
http://online.wsj.com/article/SB10001424127887324682204578515021407071076.html?mod=WSJ_hp_EditorsPicks#project%3DSOCKS0531%26articleTabs%3Darticle